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Our Approach

Our Approach

We listen and analyze conversations

We identify trends through medadvice social media listening and analyze them to feed your strategies. Today, more than ever, it is important to работа мск understand the reality of consumers in order to stay in sync with their expectations and better anticipate them. www.jobitel.com local job listings

We create and animate conversations

We bring consumer centric content to life and animatehttps://www.fr.medadvice.net/ conversations that connect your brand to its audience. At the same time, in the form of daily social media conversations or activations for high-stake moments, we ensure that all creation becomes a prominent topic in the caralean complex conversation.

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A summary of our in-depth excursion to understand what animates online conversations.

LET'S DIVE!

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Our activities

Our activities

We listen to and decrypt millions of medadvice conversations about your brand, your consumers, your products & services in order to:

DETECTING TRENDS & USES

DETECTING TRENDS & USES

Where, when and how do audiences express themselves about your category and your interests?
We identify the trends (dominant or emerging topics of interest), motivations, uses and attitudes that drive your audiences.
We anticipate the expectations, requirements and prospects of the future to help you design the best marketing and communication strategies.
  • Category audit, Category perspectives, Category mapping, Category evolution, Category trends, Topic scan, Trending talks, Trend
DETECTING TRENDS & USES
EXPLORE BRAND PERCEPTIONS

EXPLORE BRAND PERCEPTIONS

What is your brand image on digital & social networks?

We decipher the motivations, confidence levels and satisfaction/dissatisfaction related to
products/services of your brand.
Then, we compare them to competing brands and follow their evolution over time, assessing
their consistency with your positioning.

  • Brand scan, Brand audit, Branded mentions, Brand pulse
EXPLORE BRAND PERCEPTIONS
IDENTIFY TERRITORIES & POSITIONING

IDENTIFY TERRITORIES & POSITIONING

How can you emerge?

We match trends, expectations of your audiences with perceptions of your brand, combined with its DNA and its pillars.

We identify opportunities to strengthen your brand attributes as well as brand, communication and expression territories.

The same applies to social media positioning, editorial lines and pre-emptive communication angles in order to stand out and gain legitimacy in your field.

  • Brand Platform, Social Media Strategy, Social voice, Advocacy Strategy, Positioning Workshop
IDENTIFY TERRITORIES & POSITIONING
IDENTIFY TRIBES & INFLUENCERS

IDENTIFY TRIBES & INFLUENCERS

Where and who are your target audiences on digital & social networks?

What are their behaviors and topics of interest?

Who are the right influencers for you and how do you associate them with your brand?

We identify the people and influencers who follow you, interact with your content and express themselves on topics that are related to you.

We decipher their interests, their mentors, their influences and their uses on digital & social networks.

We qualify them and map them into communities of interest or affinity tribes.

  • Tribe scan, Clusters scan, Audience mapping, Influencers scan, Influence strategy
IDENTIFY TRIBES & INFLUENCERS
ANIMATE ONLINE COMMUNITIES

ANIMATE ONLINE COMMUNITIES

How to mobilize your target audiences on your topics of interest?

How to interact with your target audiences in real time?

We are building (member recruitment) and leading online communities within a collaborative platform: Workplace by Facebook.

We create a strong connection with the members, by proposing content, answering their questions, testing ideas, questioning them, creating debate, exchanging …

This exclusive and privileged relationship with your target audiences allows you to continuously identify their needs and expectations, to co-create with them new concepts/products/services, to co-build a device, a campaign and experiences.

  • Social communities / Private Workplace communities:
  • conception, development, recruitment of members, facilitation of conversations ...
ANIMATE ONLINE COMMUNITIES
CREATE SOCIAL & DIGITAL CONTENT

CREATE SOCIAL & DIGITAL CONTENT

How to talk to your target audiences?

How to create conversations with your target audiences?

With the help of information from listening, conversation analysis, and a continuous monitoring of your speaking spaces, we develop the content and activations that will speak to each of your target audiences.

We draw our inspiration from their behaviors, bounce back on their publications and answer their questions/comments to create a dialogue that brings you closer to them.

  • Community management, Hotline social media, Astreinte community management, Social media training, Social media playbook, social media guidelines, conversational charter, expression charter, Social media strategy, Paid social media strategy, SMA strategy, Social room : conception - development - animation, Production of social media content: video - motion design - gif - infographic -dataviz - carrousel - slideshow - canvas - survey - quiz - live, Editorial programming :Editorial roadmap – calendar editorial, Activations, Workshop
  • of activation.
CREATE SOCIAL & DIGITAL CONTENT
DEVELOPING STRATEGIES & CAMPAIGNS

DEVELOPING STRATEGIES & CAMPAIGNS

How to communicate with your target audiences?

Utilizing all the lessons learned from listening to and analyzing conversations, we define digital communication strategies and deploy the resulting campaigns: production, dissemination, media coverage, animation, reporting…

By doing so, we implement and coordinate content strategies tailored to your brand and target audiences.

  • Digital strategy, Digital activations, Digital campaigns
DEVELOPING STRATEGIES & CAMPAIGNS
MEASURE PERFORMANCE

MEASURE PERFORMANCE

What is the impact of your actions on digital and social networks?

We decipher feelings, opinions, perceptions, motivations, reasons for satisfaction/dissatisfaction, and confidence levels following campaigns.

We compare them with your brand attributes to measure their effectiveness in improving your next actions.

We identify response opportunities to develop even more relevant messages.

  • Performance reports, Campaign Track, Launch Track
MEASURE PERFORMANCE
MANAGE E-REPUTATION & CRISES

MANAGE E-REPUTATION & CRISES

How do audiences express themselves about you?

What weak signals could impact you in the short, medium or long term?

We follow all conversations that concern you and identify the key levers of your e-reputation as well as the potential risks.

We alert you and react as quickly as possible in the event of a crisis. Then, we deal with potentially harmful themes before they turn into a problematic situation.

  • Monitoring/e-reputation monitoring, Alerting, Crisis management, Crisis monitoring, On-call monitoring/e-reputation monitoring, On-call crisis monitoring
MANAGE E-REPUTATION & CRISES

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Our team

OUR TEAM

Détecter des tendances & des usages

Our solutions